Here at WeAchieve, we’ve done a lot of research to uncover the reasons why people generally don’t reach their goals. As we’ve noted before, only 9% of people achieve their New Year Resolutions, so if you are already feeling behind on your own, you certainly aren’t alone!
One point that shows up consistently in the research is that having a good process is critical to success. Many resolutions fail because people think a lot about the endpoint, but much less about the way to get there. That’s human nature after all – we want to think about the shiny reward at the end, rather than the work required to get there!
Book clubs have been experiencing a resurgence of late. Some estimates suggest over 5 million Americans are a part of one. And in a modern age where people are looking for ways to connect offline, it’s a great way to both disconnect from a phone and make real-world connections.
But for younger Americans with friends scattered in many different cities, creating or finding an in-person book club can be tough. Fortunately, book clubs can work quite well with everyone being remote, and WeAchieve is a great way for everyone to get involved and hold each other to their reading goals!
putting the “We” into WeAchieve with the launch of accountability groups.
One of the clearest lessons that we’ve learned over the past year diving deep into the world of goal setting is that involving other people in your journey is valuable but hard.
Valuable But Hard
Involving others is valuable because as many studies point out, you are more likely to achieve your goal if you share it selectively with people who you care about what they think. Turning a personal goal into a group goal can create that team spirit and drive that is almost impossible for any individual to find.
Recently, acclaimed management expert Jim Collins appeared on Tim Ferriss’s podcast. Jim’s the author of Good to Great and several other books that focus on the study of how companies grow and ultimately what factors lead to them succeeding or failing.
Not surprisingly, Jim is a bit of a “tracker.” He described how he tracked his sleep data for the better part of 10 years as a way to learn how to get the rest he needed. As he admits, that might not be for everyone. But one thing that he does recommend is a daily three-part tracking routine that is easy for anyone to utilize.
Forming a new habit or reaching a goal is hard. Data can help. So can other people. Neither one is nearly as powerful as combining them.
As we’ve been working on WeAchieve for over a year now, we’ve been
immersed in the world of motivation, habits, and change. Using WeAchieve as a
personal playground, we’ve explored many aspects firsthand, alongside reading
the latest research.
One of the biggest issues has been dubbed “The Ostrich Problem” by leading behavior change researcher Dr. Thomas Webb. The Ostrich Problem is the act of someone facing adversity while reaching for a goal putting their head in the sand in order to avoid the reality of a situation or failure. By doing so, we fool ourselves and avoid an unpleasant truth about our progress toward reaching any goal.
Have you ever found yourself doing this? Fortunately there’s hope for you. Copying the ostrich is human nature, but research is uncovering techniques that you can use to combat your natural tendency.
When it comes to any habit, the research is clear: if you don’t track it, you have little hope of making it happen. Of course that tracking can be as simple as checking off a calendar if you, say, meditated for 10 minutes each day. Without doing so, it’s simply too easy for your brain to stick your head in the sand and plead ignorance rather than face an uncomfortable reality. “Am I doing better at keeping to my morning routine? Yeah, it feels like it!” Would be a common mantra you could feed yourself that, without data, isn’t likely to change if and when you do start falling behind.
As noted, research backs the power of tracking as a way to combat the Ostrich Problem. A large meta-analysis of over a hundred goal attainment studies found that recording progress made it 39% more likely that the subject would achieve a goal, and that more frequent tracking was also correlated with more success.
While this shouldn’t shock anyone, it is a good reminder that you
aren’t alone in needing help to stay on track. Adding data is one powerful
step, but it doesn’t solve the ostrich problem. You can simply choose to stop
tracking your progress and bury your head right down into the sand. What can
one do to solve that?
Work With (Other) People
As Webb notes though, tracking alone can still be subverted. Anyone falling off track of their goal can simply stop tracking it. Out of sight and out of mind, it soon becomes an afterthought. So what else can be done to solve the Ostrich Problem? We don’t need to over complicate this one: you need to have other people around to pull your head out of the sand!
Again, research backs this assertion. Multiple studies have shown that selectively sharing a goal or habit increases the likelihood that you will achieve it. This small group should be people who have a vested stake in your success: this can either be because they care about you (friends, family, significant other), or because they share a similar goal.
Groups like Alcoholics Anonymous rely on this and keep a mentor-mentee
structure within the group to further enforce the power of other people to help
you stick to the targets that you set for yourself.
Taken alone, neither data nor other people fully solve the Ostrich problem. Tracking alone is not too hard to just stop doing, and simply telling a white lie to friends or family “Yes, I’ve been meditating regularly,” is also a bit too easy to do relative to the work it takes to build a habit.
But put together, it’s a lot harder to bury your head in the sand.
You’d have to fake the data and lie
to your friends. For most people, that’s a bit too much (and if not, it should
be too much!).
Indeed, the power of this effect can be seen in some areas. Strava’s social features are a proof point of social and data being combined in an additive way. And from personal experience I can attest to pulling up Strava on a Saturday morning to say “well, Kevin has already run 18 miles and Will has run 25, so I guess I should get out there and run at least 9 for myself.”
But even with Strava, there’s still a gap to what can be done to
merge data and people in order to increase goal attainment. And of course there’s
a huge subset of habits and behaviors we can hope to develop outside of
running, biking, and swimming.
Long story short, we believe there’s still a lot of work to be done
in bringing data and people together to achieve goals. Small groups can be
created to share goals around any subject. Games and contests can be introduced
in order to incentivize people further. This should link to various data
sources and any goals that you do wish to keep private. And so much more!
We started WeAchieve (and named it as we did) because we believe that bringing people together with data can yield incredible results. What we’re finishing up now will be the most powerful way yet for people to unite around achieving goals. Stay tuned for more!